During lock down Rachel Lawrence aka Girl with the Pilates Mat pivoted her business onto YouTube taking her classes online and creating videos for everyone to access the power of Pilates for free. Her exceptional presence on screen and natural ability to deliver her Pilates practise to her audience saw her audience grow to over 150,000 followers and still growing.
Rachel wanted to relaunch her brand to reflect her professional, accessible Pilates practise where age is just a number and start to explore the concept of ‘Life Beyond the Mat’. We developed her logo, her brand guidelines and then filtered this out to all her channels, website, instagram, Facebook and YouTube. We art directed a photoshoot to showcase her new lifestyle brand and passion for Pilates which is now used across her website and social media. Check out her incredible YouTube channel click here
