RaceNation had been successful in bringing event registration and fundraising platform to market and using SportsGiving to deliver their bespoke fundraising pages for participants and charities to use to collect for their causes. In 2022 we were asked to consult on both of these platforms and provide brand development for both RaceNation & SportsGiving with a view to refresh all of their channels, website and social.
SportsGiving was increasingly being used independently from RaceNation so needed its own personality and website. I worked with the RaceNation team to deliver brand guidelines for both brands and creative direction for the websites they proposed to build and develop. With this clear direction in place we worked together to build a brand toolkit for their social media content to insure consistency and brand awareness. @sportsgiving@race.nation
